At Denim Première Vision Milan, Evlox reinforced its sustainable image with the SS26 collection, featuring key innovations like the distinctive range of Slub and Cross fabrics, certified Regenagri. These elements highlight the brand’s focus on vintage aesthetics while emphasizing responsible practices, the new developments have caught significant attention for its strong linear and cross patterns, reflecting an authentic retro aesthetic that resonated with visitors.
The fair saw growing international attendance beyond its traditional market, drawing new attendees who typically do not frequent this event, benefiting from the timing and denim specialization.
At the stand, the articles Blat Rgen, Chio Rgen, and Elaso Rgen stood out within theRegen by Evlox campaign, made with Spanish cotton certified Regenagri. The latter also forms part of the Deep Dive campaign, which features an innovative finishing process that brings powerful and distinctive colors inspired by the depth and tones of the ocean. This finish is distinguished by intensifying the saturation, enhancing the richness and depth of the colors in the fabrics.
Regarding dyeing processes, the ICE Dyeing campaign also gained much attention, for its vivid blue color and its environmental benefits. This process reduces environmental impact by decreasing the use of chemicals by up to 88%, water consumption by 76%, and energy usage by 36%, compared to traditional methods. These technologies have been evaluated with Jeanologia’s EIM (Environmental Impact Measurement) system, ensuring their effectiveness in terms of sustainability.
On the other hand, the Colorful by Evlox collection drew attention by highlighting trending colors on the reverse side of denim. This range includes shades like mustard, navy blue, sea, and beige in stretch qualities, with particular emphasis on the Sansa STR items in Sea and Straw colors, pieces that tell an authentic summer chromatic story.
