Virtual fashion and sustainability in the digital textile industry
The virtual fashion market could reach $50 billion by 2030, according to Morgan Stanley. And it’s just that, almost three out of four people from the so-called Generation Z (digital natives born between the mid-1990s and the 2000s) said they “will spend money on...
Kotoi & Evlox Documentary Premiere at Gipuzkoa Fashion Week
A roundtable discussion on fashion and sustainability, along with a screening of the Kotoi documentary, took place on October 25 at the Basque Newspaper headquarters in honor of the opening of Gipuzkoa Fashion Week. The event was sponsored by the Provincial Council,...
Wearables and the future of smart fashion
In 1986, the sports brand Puma released its RS-Computer sneakers and became the first brand to implement technology in one of its wearable products. The sneakers from the well-known sports fashion brand tracked speed, pace and calories. In a world without smartphones...
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